!important Safety Technologies

The safety belt for pedestrians

!important is a technology company that provides AI-powered safety to protect pedestrians from collisions with automated vehicles. Playground was asked to design a brand identity, website, and presentation materials for the company to reflect its bold, distinctive, and trustworthy personality.


Identity Design

Web Development

Film & Motion Graphics



Tech company with safety at their core

Playground worked closely with !important to translate their purpose into a visual identity that conveyed vigilance and safety. That being said, autonomous vehicles are still in early stages and invoke concerns in many people—!important should be seen as pedestrian-centric and proactive in developing the safety standards around this emerging technology.