National Bank of Canada

Data scientists of tomorrow

A top employer and one of the country’s consistently important banks, National Bank was looking to grow its team of data scientists. Interested individuals were encouraged to apply by completing a knowledge assessment questionnaire and attaching their resumé to be considered for the Bank’s 2-year data science rotation program.

Disciplines

Digital Strategy

Graphic Design

Campaign Optimization

Year

2018

Modern problems require modern solutions

Playground was mandated with the creation and execution of the digital strategy that would support the National Bank’s vision of being “recognized as providing the most distinctive and relevant client experiences in Canadian banking through the innovative use of data and analytics.” In coordination with the in-house team, Playground provided a strategy that included target configurations, ad structures, and supporting graphic assets.