National Bank of Canada
Data scientists of tomorrow
A top employer and one of the country’s consistently important banks, National Bank was looking to grow its team of data scientists. Interested individuals were encouraged to apply by completing a knowledge assessment questionnaire and attaching their resumé to be considered for the Bank’s 2-year data science rotation program.
Disciplines
Digital Strategy
Graphic Design
Campaign Optimization
Year
2018
Modern problems require modern solutions
Playground was mandated with the creation and execution of the digital strategy that would support the National Bank’s vision of being “recognized as providing the most distinctive and relevant client experiences in Canadian banking through the innovative use of data and analytics.” In coordination with the in-house team, Playground provided a strategy that included target configurations, ad structures, and supporting graphic assets.